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Mobile Optimisation Posts

See our range of Mobile Optimisation posts below.

 

5 Reasons Why You Need a Responsive Website

Posted by: Spiderscope on March 14th, 2017 @ 11:08 AM

There was a point in time when mobile functionality was considered as an afterthought to desktop design. The key was to create a well optimised desktop website and then retrofit the design so it worked for the few people with smartphones. That has all changed, read more to find out 5 reasons why you need a responsive website

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Mobile friendly ranking signal boost

Posted by: Nick Meynell on May 3rd, 2016 @ 3:40 PM

Back on April 21st 2015 Google launched a mobile friendly algorithm, this started using mobile-friendliness as a ranking signal on mobile searches .Therefore if your website did not meet the mobile friendly guidelines you could not be found in the Search Engine Results Pages (SERP’s) for users searching on their mobile devices (smart phones & tablets) however if Google was confident the page provided great content for the query it could still show in the SERPs. 

Google announced on 16th March, 2016 that beginning in May they will start rolling out an update to this algorithm, which will “Increase the effect of the [mobile friendly] ranking signal”. 

As always Google have been very vague about the updates relating to their ranking signals however we do know if you do not have a mobile friendly responsive web site, and you did not feel the effect of the mobile-friendly algorithm update last year or maybe you do have a mobile site but it is not responsive, you will almost definitely notice an impact from the update starting May 2016.

Yes, you read that correctly, having a mobile site alone is not enough anymore to qualify for the mobile friendly update. It must be responsive.

 

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Black Friday / Cyber Monday, what do they mean for your business?

Posted by: Spiderscope on November 30th, 2015 @ 2:54 PM

Black Friday was the perfect example of the way most things are moving online, and indeed going mobile, with online sales surpassing the £1Billion mark in a single day for the first time. Today is known as Cyber Monday and the same is expected to happen again, indicating the way things are moving in the digital world.

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Is your Site Mobile Friendly?

Posted by: Spiderscope on April 21st, 2015 @ 3:18 PM

It looks like Google doesn't stop updating itself, so why should you! April 21st marks the day that Google will launch the biggest update to impact mobile traffic yet, said to be bigger than the Google Panda & Google Penguin updates

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Mobile Ready Websites Just Got All The More Important

Posted by: Spiderscope on November 15th, 2013 @ 11:52 AM

Google: "If your website looks bad in mobile, now is the time to fix that"

In October, Google’s Head of Webspam Matt Cutts gave an eye opening key note speech at an annual SEO Conference held in Las Vegas.

Among a number of potential Google updates Cutts spoke in length about Smartphones and their continued importance from both a consumer and business perspective., "If your website looks bad in mobile, now is the time to fix that."

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