Google Optimisation Posts

See our range of Google Optimisation posts below.


Small Business Saturday: Do you own or know a small business that needs help with their online marketing?

Posted by: Spiderscope on December 4th, 2015 @ 3:07 PM

Did you know that tomorrow (Saturday 5th December) is this year’s Small Business Saturday? Read on to see how you could show your support.

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Black Friday / Cyber Monday, what do they mean for your business?

Posted by: Spiderscope on November 30th, 2015 @ 2:54 PM

Black Friday was the perfect example of the way most things are moving online, and indeed going mobile, with online sales surpassing the £1Billion mark in a single day for the first time. Today is known as Cyber Monday and the same is expected to happen again, indicating the way things are moving in the digital world.

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Unique Tips for Small Businesses using Social Media – Increase interaction with these simple steps.

Posted by: Spiderscope on August 28th, 2014 @ 4:31 PM

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Google Favouring New, Highly User Friendly Sites in Search Results

Posted by: Spiderscope on January 29th, 2014 @ 3:26 PM

Earlier this week Google’s Head of Webspam Matt Cutts outlined why old, out of date websites, which have enjoyed high rankings in Search Engines in the past may now be beginning to lose their positions.

In the past, Search Engines have always tended to favour sites that have been established for a long period of time, i.e. if your website domain name was registered 15 years ago, Google would favour it over a domain that was registered 2 years ago.

Is your site still favoured? Find out more.


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Everything you need to know about Google Shopping!

Posted by: Spiderscope on February 15th, 2013 @ 12:36 AM

As many of you reading this already know, Google Shopping is Google’s very own and very large comparison site where e-retailers promote and advertise their products and where consumers go to search and compare and eventually purchase products online.

From February 2013, Google Shopping will be moving to a fully commercial model. It was fun while it lasted and yes, maybe some of us took it for granted that we could have all our products listed nice and easily in Google Shopping for free. Alas all good things must come to an end and now Google has rolled out a new paid version for their shopping service, meaning, obviously that you’ll need to start paying for your products to appear.

When Google announced last year that it was going to start charging for e-retailers to promote on Google Shopping through its Product Listing Ads (PLA’s), not everyone took notice, but now its here, alarm bells are ringing amongst many who are finding themselves left behind.

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